It’s understood that this Thanksgiving week is just a preamble to shopping, with Black Friday sales followed up by Cyber Monday sales (and then the entire Christmas season). Yesterday, Walmart (WMT) announced that it is breaking with tradition and beginning its Cyber Monday sales on Sunday evening.
Back in the old days
Cyber Monday started in the early days of public access to the Internet, and the term was coined on November 28, 2005 by Ellen Davis in a press release on Shop.org. At the time, it was reported on Shop.org that “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005).”
Also in 2005, the New York Times reported, “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.”
Rolling back the sales
Flash forward to 2015, and most shoppers don’t need to be at work to access high-speed Internet connections. Walmart, recognizing an opportunity to extend online sales during an already busy holiday weekend, rolled Cyber Monday back to Sunday evening, stating in a press release, “It can be exhausting for working parents and Millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work.”
Given the fact that more than $2 billion in sales took place during last year’s Cyber Monday, Walmart’s move to increase its window for sales is probably a smart move.
Although we’ll be taking time off for Thanksgiving with our families, our expert analysts will be watching the effects of these moves by retailers on their stocks and options prices. Who knows? Perhaps Walmart’s Cyber Sunday will make WMT a worthy investment when Cyber Monday actually dawns.
To make sure you’re staying on top of all the movers this holiday season, join us for our webinars where we’ll be analyzing the best investments we identify for you live. Just visit https://www.markettraders.com/stock-package/ today to join us for one of our free stock and options events.
And check back later this week for more information about our own Black Friday and Cyber Monday deals!